A display for the new "Lebron James Air Generation" shoes is shown Monday, Dec. 16, 2003, at Dick's Sporting Goods in Jackson, Ohio. The Nike sneakers designed after the Cleveland Cavaliers star's
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When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
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LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike